WIA After Hours

Episode #


Analyzing Behavior: Process Mining the Customer Journey with Naomi Smulders

Naomi Smulders
Data Scientist
Online Dialogue

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Episode Overview

Naomi Smulders, a Data Scientist at Online Dialogue, joins us to discuss her path into data science from psychology and cognitive neuroscience, how a process mining approach can be used to analyze the customer journey of web users, and the importance of building and growing communities.

About Naomi

Naomi is a Data Scientist at Online Dialogue, a small online experimentation consultancy firm, where she designs new data science products in an interdisciplinary team of psychologists, designers, and developers. She has a background in Psychology (BSc), Cognitive Neuroscience (RMSc) and an Engineering Doctorate (EngD) in Data Science.

Naomi likes analyzing large quantities of data to gain insights into human behavior. Alongside modeling and storytelling, Naomi enjoys teaching and giving presentations. She has previously taught statistics courses and training and has presented at several national and international conferences and meetups.

Naomi is a member of the Outlier Events committee and has helped to organize the first two editions of the Data Visualization Society's Outlier Conference. She also co-founded DSconnect, the alumni association for the EngD in Data Science program at the Jheronimus Academy of Data Science.

Relevant Links

- Cardiff University

- The Netherlands Cancer Institute

- Eindhoven University

- Google Analytics

- Jheronimus Academy of Data Science

- DSconnect

- Outlier Conference

- Data Visualization Society

Follow Naomi

- LinkedIn

Follow Lauren

- LinkedIn

- Twitter

- Website

Episode Transcript


data science, process mining, customer journey, web analytics