Analytics Interpreted

A compilation of perspectives.

Available now on Amazon!

order your copy


Sections and topics covered in the book. Reach articles under each of the chapters!


Career journey & sources of inspiration


Culture, talent & organizational structure


Bias, policies &

Data Availability

Availability, quality & operations

Data Viz & BI

Design techniques & storytelling

Model Prep

Exploratory data analysis & feature generation

Case Studies

Specific challenges, approaches & solutions

Highlighted Authors

Leigh McCormack

AVP, Data Science Strategy & Innovation – Unum

The Subtle Art of Data Science

Neethu Elizabeth Simon

IOT/ML Software Engineer - Intel Corporation

Challenges Implementing a Vision Based AI/ML Solution for Textile Defect Detection

Kathleen Maley

President -
Maley Analytics

Bridging the Divide Between Great Analytics and Business Value

Avishan Bodjnoud

Situational Awareness Lead - United Nations

Promoting Peacekeeping Efforts via Machine Learning: A New-Age Tool for Conflict Prevention

Jennifer Heider

Senior Insights Analyst, VP - Huntington Bank

Excellence in Analytics

Book Proceeds

Proceeds of the book will go towards our foundation. The WIA Foundation funds initiatives including the Data Science Summer Camp for Women, analytics programs for young women, and other initiatives to provide free resources to our community including our speaker academy and future author academy.







All Authors

Barbara Wixom

Principal Research Scientist -MIT Center for Information Systems Research

Angelica Bruhnke

Division President -
RS21 Health Lab

Shereen Mosallam

Leader -
Symbios Consulting

Tanya Zyabkina

Principal -

Ursula Cottone

Chief Data & Architecture Officer- Huntington

Rim Tehraoui

Group Chief Data Officer -
BNP Paribas

Sonia Ingram

Lead Data Scientist-
Lloyds Banking Group

Valerie Logan

CEO & Founder -
The Data Lodge, Inc.

Jennifer Eigo

Instructor In-Residence - University of Connecticut

Ritika Gunnar

VP, Data, AI & Automation Expert Labs - IBM

J. Michelle Maraj

Senior Financial Systems Analyst - Lyft

Dinushki De Livera

Business Analyst -
Unifund CCR

Marian Fairman

Lead Marketing Process Analyst - Progressive Insurance

Emily Buser

Business Intelligence Analyst - Columbus Metropolitan Library

Kathryn Bradley

Head of Marketing -

Kirian Mayee Nabigaru

Business Intelligence Engineer II - Amazon

Sravanthi Vallampati

IT Manager -
Progressive Insurance

Lori Silverman

Founder & CEO -
Partners for Progress

Selma Dogic

Manager; Analytics COE & Strategy - Carter's

Lea Deleris

Head of RISK AI Research -
BNP Paribas

Merrill Albert

Data Services Delivery Director - Trellance

Iria Osara

Program Manager -

Olga Berezovsky

Senior Manager; Business Analytics - MyFitnessPal

Alison Magyari

IT Management Leader -

Charlotte Weil

Data Scientist -

Leah Prince

Sr Business Intelligence Engineer - Humana

Gabriela Alessio

Senior Analytics Engineer - Netflix

Chloe Page

Instructor -
University of Colorado Anschutz Medical School

Cindi Howson

Chief Data Strategy Officer -

Emma Dietz

Product Manager -
Progressive Insurance

Ruth Milligan

Founder -

Madhu Srinivasan

Principal Consultant -
BNY Mellon

Kristen McClure

Chief Data Officer -
State of Vermont

Magdalena Kortas

Data Scientist-
Carl Data Solutions, Inc.

Marion Shaw

Head of Data & Analytics - Chaucer Group

Mai Alowaish

Chief Data & Innovation Officer - Gulf Bank

Pam Castricone

Lead Data Scientist -
InfoTrust, LLC

Divya Santhamurthy

Senior Data Analyst -

Anna Haagg

Developer | Consultant -

Kristy Wedel

Sr Manager, Pediatric Commercial Analytics - Abbott

Jenn Schilling

Senior Research Analyst - University of Arizona

Sunny Patel

People Analytics Leader -