WIA After Hours

Episode #


The Evolution of Marketing and Digital Analytics with Tanya Zyabkina

Tanya Zyabkina

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Episode Overview

Tanya Zyabkina, Consultant at Probabilistically, joins us to discuss her journey in marketing and digital analytics over the years. We also cover key developments, trends, and common misconceptions in the area.

About Tanya

Tanya Zyabkina is a Principal at her analytics consulting practice, Probabilistically, where her goal is to help companies make better decisions based on data.

Tanya’s expertise comes from leading the analytics function for Fortune 500 companies in the retail and telecom industries. Her experience spans from qualitative market research in the fashion industry to building an enterprise data warehouse for an online publishing company.

She received her MBA in Marketing from the Ohio State University and her most recent formal education was a Graduate Certificate in Data Science from Harvard University Extension School.

A transplant from Siberia to the Midwest, Tanya resides in Columbus, Ohio with her family, and she finds Ohio winters a bit too warm for her taste.

She writes about analytics on her personal website zyabkina.com and on her practice website probabilistically.com.

Relevant Links

- Probabilistically

- Avinash Kaushik

Follow Tanya

- Website

- LinkedIn

Follow Lauren

- LinkedIn

- Twitter

- Website

Episode Transcript